With the increasing rise in digital platforms for advertising you might be questioning if television is still a valid form of marketing. The simple answer is yes.

According to statistics gathered by ThinkTV, around 92% of the Australian population is reached through commercial free-to-air television every month, and roughly 13 million Australians a day. Now we’ve established the audience is there, let’s talk about the content itself.

A good ad doesn’t just sell a product or service, it tells a story to which the audience can connect or relate to. A great ad, resonates. Not just with your audience but with your brand. Edgy, serious, informed, or quirky, whatever your brand embodies must be translated into your content’s tone for it to be effective.

StreamU’s team of production specialists have backgrounds in broadcast TV dating back to the 1990s, from which time we have collectively worked across hundreds of commercials.

Let the team at StreamU guide you through every aspect of production, from initial concept through to on-air delivery. Scripting, shooting, editing, and classification are all handled by our experienced production team. Whether you require live talent, 2D graphics or 3D animation we will work with you collaboratively to ensure your ad not only stays true to your brand but creates an impact.

The human voice is a powerful and emotive instrument. Even before the written word storytelling built bonds in communities and kept an audio trail of our cultural history. Through our voice we build relationships and connections, we inform and communicate.

In today’s fast-paced society, audio is an extremely effective form of marketing and communication, because they are accessible on so many platforms, the most common form being podcasts.

Podcasts give you one-on-one time with your listeners, anywhere, anytime. Whether your intended audience is commuting on a train or in a car, working out at the gym, or sitting quietly at home, through a Podcast you can reach and share your message with them uninterrupted. This gives you a chance to not only build brand awareness but to form a deep connection with your audience. You have the time to expand and layer your message, to immerse listeners in your content. Unlike other forms of communication (social media, emails, articles, etc.) this is one voice (or a few voices) into one ear. This is person-to-person communication – storytelling in its most powerful and ancient form.

StreamU is proud to offer the first full time, full featured podcast studio in the region. With a four-microphone setup, mobile phone connectivity for remote callers and multi-camera live streaming options available, you can create an informative and immersive platform for your clients and customers to engage with or, take your existing podcast to the next level.

When we talk about commercial production, we refer to any production that falls outside the live broadcast or TV advertising sphere. These productions can be for social media content, web advertising, music videos, corporate promotion, training videos or even a feature film.

Video is one of the most powerful mediums to work with, and if done right guarantees results. So, whether it’s an induction video for your new employees or the next Indy blockbuster, StreamU can guide you through pre-production to post and beyond.

Our team of production specialists have worked the full gamut of production projects, with clients including Golden Guitar and ARIA winning artists, Tamworth Regional Council, Telstra, NSW Health and many more. We offer highly experienced writers, directors, cinematographers, sound engineers and editors to ensure your production is brought to life, on-time, on-budget and of the highest quality.